2015

Pitched and executed a viral, multi-platform program in partnership with TravelSouth USA and seven of the South's most respected bloggers and creative personalities

Created buzz via in-magazine listings and special section, custom hashtag program, reader contest, bonus online content, and renowned online personality partnerships

Total reach of 5,000,000 + counting

7/12 participating states—largest Travel South participation ever

Unique 3-4 day travel itineraries 

Idea generation

Talent acquisition + management

Collaboration with state tourism boards, agencies + personalities

Asset collection + management

Timeline + budget management

Program promotion

Partnership + blogger agreements

Evergreen Social Content